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Pluto TV launches Viacom18’s DesiPlay TV in Canada, Marketing & Advertising News, ET BrandEquity

April 24, 20242 Mins Read


<p>Pluto TV + Viacom18</p>
Pluto TV + Viacom18

Pluto TV, a global leader in free streaming television (FAST) has announced that a brand-new DesiPlay TV channel is streaming in Canada.

Viacom18’s DesiPlay TV is the first FAST Hindi General Entertainment Channel to launch on Pluto TV in Canada, featuring inspiring Indian stories, hand-picked Hindi shows and blockbuster Bollywood movies.

“We are thrilled to announce our partnership with IndiaCast on the brand-new DesiPlay TV channel, offering an array of diverse content to Pluto TV viewers across Canada,” said Vanessa Case, VP content, Pluto TV, Canada. “We are part of a diverse country, and our aim is to curate content that resonates with every viewer.”

Govind Shahi, executive vice president and head of international business, IndiaCast Media, said, “DesiPlay TV, being the first Hindi general entertainment channel to launch on Pluto TV in Canada, marks a significant milestone as we bring the best of Hindi TV shows and Bollywood movies to South Asians for free. We are committed to entertain our ever-growing ethnic audience in Canada with a diverse array of quality content, ensuring that they experience the richness of Indian culture and storytelling right at their fingertips.”

  • Published On Apr 24, 2024 at 05:05 PM IST

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