Latine-focused entertainment company Luz Films is putting our communities first. The company, led by co-CEOs Sergio Lira and Lynette Coll, as well as CFO Cristobal Güell, has a clear mission: making prestige and elevated-genre content from creatives in our communities, in both the film and TV space. And not just that, but making sure that the projects that are made are properly supported and given the best opportunity to succeed.
Luz Film’s first film, In the Summers, starring Rene “Residente” Perez, Sasha Calle, and Leslie Grace, won the Grand Jury Prize at the Sundance Film Festival earlier this year. The LA-based company currently has multiple feature films and scripted TV projects with Latine creatives in development.
Co-CEO Lynette Coll spoke about the reasoning behind creating Luz Films in the first place, telling Remezcla that “the genesis of Luz Films emanates from a profound recognition of the imperative for a conduit that not merely amplifies the voices of historically underrepresented Latine communities, but also steadfastly upholds the essence of authenticity and reverence in their storytelling.”
She went on to say, “Our reason for being is to forge an enduring legacy through the dismantling of barriers, the defiance of conventions, and the illumination of a radiant trajectory for every Latine storyteller and creative mind, thus paving the way towards a more inclusive and enlightened future.” Coll has recently joined the NVISION Latino Film and Music Festival Committee.
The company’s other co-CEO, Sergio Lira, meanwhile, emphasized the collaborative effort they hoped to foster going forward. “Not only are we excited to collaborate with Latino creatives and storytellers, but an integral part of LUZ Films’ mission is to forge partnerships with other Latinx-led companies and allies of diverse storytelling.”
Lira also added to this by saying, “We are fortunate to be part of a beautiful movement in Hollywood where the scarcity mindset among Latinos is dissipating; a win for one Latino creative is a win for all of us. Working together is how we’ll create a volume of greenlit projects to be seen by viewers worldwide.”
According to Deadline, Luz Films has upcoming collaborations with filmmakers and writers like Francisca Alegria (The Cow Who Sang A Song Into The Future), Chelsey Lora (Vida), and Kristian Mercado (If You Were The Last). And actors like Danny Ramirez (Top Gun: Maverick), Annie Gonzalez (Flamin’ Hot), and Raul Castillo (Cassandro) are aligned with the companies work.
Luz Films aims to have at least 3-4 films in production by the end of the year and help build a bridge in Hollywood that honors the fastest-growing communities in the United States: our communities.
