Sui-backed SocialFi platform, RECRD, has announced a partnership with Indian media and entertainment giant Shemaroo Entertainment. This collaboration aims to revolutionize social engagement using blockchain technology, transforming Shemaroo’s extensive Bollywood movie and music catalog into unique digital collectibles.
Through this partnership, Shemaroo Entertainment, one of the largest owners of entertainment intellectual property globally, will bring its renowned Bollywood film library to the RECRD platform. Fans can expect to see digital collectibles from iconic films such as Jab We Met, Khakee, Golmaal Returns, and Masti, among others. The move promises to unlock blockchain-powered monetization opportunities while offering fans exclusive access to unique content and experiences tied to their favorite movies.
Arghya Chakravarty, COO of Shemaroo Entertainment Ltd. said, ‘’Our partnership with RECRD marks a significant milestone as we become the first Indian media company to adopt the innovative SocialFi platform. This bold step positions us as a pioneer in the integration of blockchain technology within the entertainment sector, setting new standards for global media. By leveraging these advancements, we empower our audiences to connect with their favorite films in exciting and immersive ways, enhancing user engagement and content monetization. We are eager to explore the transformative possibilities this collaboration will unlock for the industry, solidifying Shemaroo Entertainment’s role as a trailblazer in the future of digital content.’’
The collaboration is expected to transform how users interact with Bollywood content, providing an innovative engage-and-earn experience through RECRD’s proprietary feature, REBND (REBOUND), which enables dynamic video responses.
Founded by tech entrepreneurs Anoir Houmou and Dominic Frazer-Imregh, RECRD aims to lead the evolution of digital interaction by offering a platform where creators can post and monetize their content using blockchain technology. The platform features three tiers—Platinum, Diamond, and Gold—each providing different levels of revenue share and benefits for creators. Under this new partnership, Shemaroo Entertainment will join as a Platinum Creator.
Anoir Houmou, Co-founder and CEO, RECRD said, “As a global SocialFi platform, we are ushering in a new wave of monetization for the $250 billion creator economy. Our strategic partnership with Shemaroo Entertainment and foray into India allows us to bring some of Bollywood’s most-loved IPs to a global user base while empowering the country’s massive base of digital creators and influencers to monetize content and create their own success stories. With digital users preferring to engage directly with their favorite creators, our proprietary REBND feature allows this through dynamic video interactions, as opposed to plain comments or likes. Our integration on the Sui Blockchain will be key to bringing greater transparency and creating an ecosystem where every interaction is mutually rewarded.”
RECRD’s innovative platform recently secured $4 million in funding from key players in the blockchain and entertainment sectors and has already onboarded over half a million users during its private beta stage. With its unique model centered on short-form content and dynamic video reactions like REBND, the platform aims to disrupt the creator economy by providing monetization opportunities for creators, users, and brands alike.
