The British film researcher has devoted his career to the quantitative study of film, using data to identify trends in the entertainment industry from a bird’s eye view. His latest work, the second edition of “The Horror Movie Report,” saw him analyzing every existing horror movie that he could identify — 27,000 by his count — with the hope of offering artists, executives, and fans some clarity about what he sees as a criminally misunderstood genre.
Follows authored the first edition of “The Horror Movie Report,” which analyzed a mere 10,000 movies, in 2017. He was recently prompted to revisit the topic by his colleagues at the Guinness Book of World Records, where he offers his services as a consultant on all things related to movie data. Internet cinephile resources have increased exponentially in those seven years time,…