Fashion brand Snitch has launched a new campaign that, instead of relying on typical holiday clichés, taps into nostalgia by bringing back memories of highly celebrated movies through elements of pop culture and comical moments that defined Gen Z’s earlier years
Through its social media channels, the campaign features three light-hearted and witty ads, each inspired by a popular Bollywood film, with the brand’s playful twist
Snitch adds a playful twist to a famous Go Goa Gone scene. A Saif Ali Khan look-alike gets called out for his knock-off jacket. His regret? Shopping at Palika Bazaar. The solution? Snitch—where style meets affordability. The ad closes with a cheeky nod to Saif’s iconic “Wow” moment, blending humor and fashion effortlessly.
Inspired by Delhi Belly, this light hearted ad shows friends poking fun at each other’s fashion fails. As one friend flaunts Snitch’s latest collection, it’s clear—no one wants to be caught with bad style this festive season. Snitch ensures you stand out with trendy and quirky options.
In this festive ad, a Kareena Kapoor look-alike picks the best-dressed guy at a party—thanks to his outfit from Snitch. The message is simple: with Snitch, your style does the talking. Be party-ready with fashion that makes a statement, effortlessly.
Chetan Siyal, Chief Marketing Officer of Snitch, said, “We wanted to do something unique this festive season—something that’s true to the Snitch spirit of confidence with style and fun. Reminiscence is powerful, especially when it connects with a generation that grew up on these famed films. Our aim was to blend that emotion with our fashion to create something memorable and meaningful.”
The campaign was conceptualized by Market consulting company BeenThereDoneThat (BTDT). Through these exceptional ads, the brand is showcasing its continuous expansion and innovative marketing approach.
These campaigns represent a fresh milestone in the brand’s swift rise, solidifying its position as a fashion label that connects with GenZ through a blend of creativity and remembrance.
