Mumbai Duty Free has collaborated once again on a Bollywood movie promotional campaign, for new film ‘Fighter’.

The film portrays the Indian Air Force and features movie star Anil Kapoor, who visited the retailer’s Chhatrapati Shivaji International Airport store, marking their fourth movie promotion together.

Kapoor engaged with fans and international travellers, and took part in Q&A and autograph signing sessions.

Voicing his appreciation towards Mumbai Duty Free, Kapoor expressed why the store stands out, also as an immersive space that aligns and complements the cinema world.

Visitors to the store were given the chance to win exclusive merchandise and movie tickets.

Mumbai Duty Free CEO Avishek Bambi Das said: “By venturing into Bollywood collaborations, Mumbai Duty Free plays a pivotal role in the evolving landscape of cinema. Extending our scale beyond luxury brands we have now strategically moved into quite a captivating realm where the length of promotion drives and excites a larger level of audience. Playing host to a fourth movie promotion and with Anil Kapoor’s presence, we are catering to what the audience expects from us – newness and unparalleled experiences. Mumbai Duty Free serves as an International Hub and enables traction from an international audience and this cements its position as an ideal space for campaigning”

Anil Kapoor and Amit Butani

Mumbai Duty Free, Vice President of Marketing and Strategic Partnerships, Amit Butani added: “After three resounding promotions, having one of the most iconic Bollywood superstars such as Anil Kapoor only affirms the film industry’s trust in our brand. Bollywood Movies are a very cardinal part of our country and we believe that connecting with our international audience creates more resonance. We aspire to create sound experiences for our customers to keep it exciting and engaging. Our focus remains on building more such collaborations and fostering a deeper connection with the Indian cinema and its viewers.”