Ormax Report: Netflix & Prime Video are winning the Hindi film streaming war; now hold 76% of Hindi film streaming rights 76 : Bollywood News

March 3, 20252 Mins Read

A recent study by Ormax Media has shed light on the growing dominance of Netflix and Prime Video in the Hindi film streaming space. As the demand for theatrical films on Subscription Video on Demand (SVOD) platforms continues to surge, the study highlights a significant shift in content acquisition trends. The research, based on Hindi theatrical releases from 2022 to 2024 with domestic footfalls exceeding one million, provides valuable insights into the evolving digital distribution landscape.

Ormax Report: Netflix & Prime Video are winning the Hindi film streaming war; now hold 76% of Hindi film streaming rights

According to the Ormax study, Netflix has substantially increased its market share in the Hindi film segment, jumping from 30% in 2022 to 50% in 2024. This rise is driven by major acquisitions, including blockbusters like Jawan and Animal, along with upcoming pan-India releases such as Pushpa 2: The Rule and Kalki 2898 AD (Hindi streaming rights). This aggressive content strategy has positioned Netflix as the leading platform for Hindi film enthusiasts.

On the other hand, Prime Video has maintained a strong presence, ensuring that together, the two streaming giants now hold 76% of the Hindi theatrical film rights. This has resulted in a sharp decline in market share for competing platforms, making Netflix and Prime Video the primary destinations for audiences seeking post-theatrical streaming of Bollywood and Hindi-language films.

The findings from Ormax Media highlight a clear duopoly in the streaming landscape, with other platforms struggling to compete in acquiring high-profile Hindi releases. For viewers, this shift simplifies streaming choices, but for rival platforms, it raises concerns over content exclusivity and subscriber retention. As Netflix and Prime Video continue to consolidate their hold on premium Hindi films, the industry is set to witness further transformations in digital content consumption.

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