Highly Flammable Productions announced Tuesday that that Kevin Hart‘s Hartbeat and Robin Roberts‘ Rock’n Robin Productions have come aboard to executive produce the New Orleans documentary A King Like Me.

The film debuted in New Orleans last week, when it was honored as the opening night film at the 35th Annual New Orleans Film Festival. A King Like Me follows the Zulu Krewea, a Louisiana cultural organization of over 800 Black men, who lost 16 members of their members to COVID-19 following 2020 Mardi Gras. “The film explores the impact of the pandemic on this stalwart cultural organization,” per a release, “and what that loss tells us about the United States health inequities, as tied to race.”

“We are so thrilled to have Hartbeat and Rock’n Robin Robin join us on this project,” said producer Fisher Stevens. “We are so grateful to have their support in shining a light on the history and importance of Black culture during Mardi Gras and helping illuminate the stories of determination, perseverance and community within the Zulu Club.”

The documentary offers a modern portrait of Black brotherhood, leadership and community in the face of a global pandemic, Hurricane Ida, loss of members and gun violence, the release adds. Through its study of The Zulu Club’s origins, the doc spotlights the ways Black people and Black culture have shaped New Orleans and our nation.

“I cannot tell you how empowering it is to have the support of Hartbeat and Rock’n Robin on this film,” said director Matthew Henderson, adding that the doc “celebrates the intricacies and nuance of the Black experience in America.”

WME is representing the documentary for sales. Rock’n Robin Productions is repped by Bridge PR, Hartbeat is repped by WME. Highly Flammable is repped by WME and Gray Schwartz LLP. Fisher is repped by WME, Untitled and Danny Passman.