JioCinema, the Indian streaming service controlled by Reliance Industries Ltd., is offering Hollywood movies and TV shows for as little as one rupee (US 1.2 cents) a day in a new promotion, while keeping live programming, like cricket matches, free.

The streaming service, owned by Reliance-affiliate Viacom18 Media Pvt., lowered its price by two-thirds to 29 rupees a month. The plan includes online and offline viewing, in 4K quality, for foreign movies, TV series and kids programming on any device in five languages, according to Kiran Mani, chief executive officer at Viacom18’s digital division. Local programming will be free with ads.