The makers of Devara had dropped the first song from the album and it is titled Fear Song. The song predominantly runs on Anirudh’s energetic composition and here is a look into its prospects.
First things first, the song has instantly kickstarted a series of mass edits from other fandoms. The followers of Allu Arjun, Prabhas, and cricketers Dhoni, Rohit, and Kohli have been dropped kickass edits with the Fear Song in the background.
These edits are the best way for the song to get amplified organically and it appears that Anirudh has ticked this box already with the kind of reach the song is getting.
That said, Fear Song doesn’t quite have the instant connect factor. But what is certainly does possess is the penetration to become an addictive song upong repeated hearings and that is what is happening here.
As things stand, Devara appears to have a winner in Fear Song but we shall wait and see the full penetration of the song as the momentum must be carried if the song is to reach the wider audience.