The first official meetings to discuss OpenAI’s partnership with the film industry are poised to occur in Los Angeles this coming week, with executives hoping to utilize the artificial intelligence software to generate effects and video files.

These meetings are just the first step in OpenAI’s intention to employ their products in Hollywood film and television, following up on discussions with Hollywood executives since February, according to Bloomberg.

OpenAI CEO Sam Altman has announced plans to roll out a new service through the company, titled Sora, which is said to create photo-realistic videos from simple text prompts.