CinemaCon simply wouldn’t feel complete without an appearance by one of the biggest, most recognizable, and most successful name-brand directors around — one who always manages to put butts in seats, to the delight of theater owners everywhere. Not only is M. Night Shyamalan’s daughter Ishana Night already gearing up for the release of her feature film debut with “Watchers,” but the elder filmmaker is also set to stage a box office matchup for the ages as his latest effort, “Trap,” is also debuting later this year.

The hype was downright tangible as Shyamalan took the stage in Las Vegas, according to our very own Ryan Scott. He kicked off the festivities by describing how his eldest, Ishana, is also a musician and that he’s come to value the “immersive” experience of concerts. By taking those two aspects and adding them together, the idea for “Trap” was born. As he put it, “What if we did something together? You could take music, that experience, and add a thriller to it.” And in case mere talk about immersion and verisimilitude wasn’t enough, Shyamalan turned the panel into an impromptu concert, ushering his other daughter Saleka onto the stage to sing her own special song for the occasion. That’s a commitment to the bit that we can all respect!

From there, attendees finally had a chance to lay eyes on exclusive footage of “Trap,” before the rest of us mere mortals will. Here’s what those lucky folks got to see.