Movie Songs

Why Big-budget Indian Films Are Focusing More On Song Promos

May 25, 20243 Mins Read

From budget to storylines, the Indian cinema industry has incorporated a variety of changes in the films to stand on a global scale and attract audiences. High-budget films create anticipation within the audience with their marvel characters and gripping scenes. Baahubali, RRR and Brahmastra are some of the examples of high-budget films that created havoc at the box office. The makers are now investing a huge chunk of the movie’s budget in the promotion and marketing of the movie. Releasing song promos is the new addition to the list of tactics applied by the makers to attract the audience. The high-budget films often release the promo of the songs which further creates anticipation among the viewers for the film. However, the small-budget film is affected by the market strategy as they are unable to do the same.

Some of the highly upcoming anticipated films like Jr NTR’s Devara, Allu Arjun’s Pushpa and Kamal Haasan’s Bharateeyudu 2 are following this trend. The makers of Devara recently released the promo of the song titled Fear. The song was composed and sung by Anirudh Ravichander. The lyrics have been penned by Manoj Muntashir. The song showcases the rugged look of Jr NTR and his high-octane action sequences. The promo of the song has garnered 1.7 million views. The hype created by this song promo resulted in the massive viewership of the song after its release. Broadcasted a few days ago, Fear Song has collected 18 million views till now. The film is set to release in theatres worldwide on October 10. Take a look at the song promo here,

Similarly, Pushpa makers too followed this trend before releasing their first single Pushpa Pushpa. The song was a dance number by Allu Arjun in the film. It is one of the most highly anticipated films. The sequel of Pushpa is directed by Sukumar and is slated to be released in theatres worldwide on August 15.

The latest addition is the promo of the song Souraa from Bharateeyudu 2. It stars Kamal Haasan in the lead role. Take a look at the promo,


The small-budget films are unable to collect as much as expected due to low marketing when compared with high-budget film song promo marketing.

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    first published: May 25, 2024, 17:25 IST

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